Jared L. Lucero is the CEO of Reef and serves on its board of directors. Jared was named CEO in 2018 and continues to guide Reef and its subsidiaries in their diverse business services related to debt and equity financing. Under his leadership, the team at Reef has closed over $1 billion in real estate transactions. Prior to serving as CEO of Reef, Jared founded and was the President of a private loan servicing firm for many years. Mr. Lucero led this firm successfully from its start-up through the turbulent real estate markets of 2008 & 2009 to become a premier provider of private loan servicing and other administrative services to lenders and projects located throughout the United States. Jared is also a co-founder of Stillwater Equity Partners which was acquired by Reef in 2016 and is now called Reef Private Equity, a real estate private equity firm that develops and manages Reef and its subsidiaries’ commercial properties including office, retail, multifamily, industrial, and land throughout the United States. Reef Private Equity also provides project management services to outside 3rd parties. Mr. Lucero’s extensive business experience, comprehensive knowledge of real estate, and solid background in managing relationships combine to bring multi-faceted leadership to Reef and its family of companies.  
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