As a former executive of Reef Capital Partners, Christopher Crittenden  continues to provide support to Reef’s strategic objectives as a member of Reef's Board of Directors. Mr. Crittenden is an experienced advisor and entrepreneur. While at McKinsey & Company, a multinational management consulting firm, he advised CEOs and other senior executives of Fortune 500 companies on broad ranging strategic initiatives. In 2010, Mr. Crittenden left McKinsey to pursue a doctorate from Duke University, studying business strategy. In 2011, he took a permanent leave of absence from Duke to found a technology company pioneering advances in artificial intelligence. In 2014, this company was purchased by Walmart. Mr. Crittenden spent the next several years leading the digital products division for one of Walmart’s top national strategic initiatives: grocery home delivery. Mr. Crittenden joined Reef in 2017 as Chief Technology Officer, bringing well-rounded insight to Reef's management team. In 2021, Christopher became Director of the Rollins Center for Entrepreneurship and Technology at the Marriott School of Business at Brigham Young University where he developed and launched a groundbreaking cross-disciplinary product innovation and startup accelerator. Mr. Crittenden obtained a B.S. in Accounting in 2006 and a M.Acc. in Accounting in 2007 from Brigham Young University.  
Share by: